1, where it is expected to sell for $89.95, or $49.95 for the upgrade. The company expects the product to reach store shelves by Oct. PhotoImpact 8 is available for immediate download from Ulead's Web site, for a discounted $79.95, or $44.95 for the upgrade. Ulead is hoping its new product will change its current standing. "They're the big three in this category without any question." Baker estimated each company commands about one-third of retail sales of consumer photo-editing software, with Microsoft's Picture It slightly ahead of Adobe's Photoshop Elements 2. "Adobe, Microsoft and Roxio are all pretty even in terms of market share," said NPDTechworld analyst Stephen Baker.
PhotoImpact 8 largely will be sold at retail, where earlier versions of the product have taken a beating from competitors. But that situation has changed dramatically in recent times.Īt this point, Ulead has no bundling deal that might place its product with new digital cameras, scanners or PCs sold to consumers. At one time, PhotoImpact was one of the few software choices for consumers editing digital images.
The product is important for Ulead as it tries to recapture market share from competing products, such as Jasc Software's Paint Shop Pro 7 and Adobe Systems' Photoshop Elements 2. Software maker Ulead on Wednesday released PhotoImpact 8, a new version of its digital imaging editing suite.
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